Seeking to contribute to the growth and prosperity of the company by injecting into its culture and operation the cumulative experience and expertise in Strategic management as well as in Sales & Marketing while tapping from my solid international, regional & educational background.

PROFILE:

Bilingual young Lebanese, Senior Marketing Executive with +10 years solid progressive track record of accomplishments managing Automotive & Heavy equipment sales, marketing, & business development leading to increased sales, brand awareness, market share and sustainable profitability.

Significant P&L management experience with core competencies in, CRM, Key Account management, advertising, new product launching, project management, problem-solving, MIS, in addition to staff development and training.

A proven track record of strategic capability and expertise in developing creative business solutions demonstrated through effective consultative selling and top-producing marketing campaigns.

Quick study with Strong leadership, team building and interpersonal skills.

High International Exposure, initiating business with: Sweden, Germany, Italy, Brazil & China.

PROFESSIONAL EXPERIANCE:

The OLAYAN Group - GCC (Khobar – Saudi Arabia) April 2001 – Present

Division Manager – KSA & Kuwait

SCANIA, Siemens VDO, Schwing Stetter & Amco Veba.

I was assigned the task of renovating the automotive division of this $120 million regional sales & service organization to improve its contribution to the overall profit of the company, increase brand awareness & regain the lost market share. Provide strategic and tactical leadership for the sales team and regional managers throughout 11 branches all over Saudi Arabia and Kuwait. Fully accountable for the division’s P&L, budget setting, product management, marketing & sales management, advertising, product positioning, supplier relations, order recommendation, & customer relationship management. Member of the executive management team determining company policy and strategic direction, reporting to the GM.

Selected Achievements:

• Created a more responsive market-driven division which grew sales by 400%, drove significant increase in gross margin and increased market share four fold in 4 years.

• Recruited & trained a professional, highly competent team. Created a high-performance culture by setting challenging individual sales targets, monitoring performance and rewarding top-producers.
• Solely identified, negotiated and acquired the distributorships for VDO, Amco Veba and Schwing.

• Defined brand vision & successfully formulated & implemented turnaround aggressive marketing, promotion and advertising strategies for both the established business and the new product group.

• Initiated a used vehicles business that strengthened Scania’s resale value, generated additional after sales profits and increased the company’s customer base.

• Actively participated in designing an in-house ERP sale & after sale CRM follow up system.

• Extended Scania partnership to Kuwait and identified new business opportunities in China.

• Achieved the highest sales record since 1982 and received a distinguished award from Scania.

  SOMECO s.a.r.l (Lebanon) Jan 1997 – 2001

  Product Development Manager

  SCANIA trucks, BT warehouse trucks & Case construction equipment

  Handling all sales and marketing related activities with respect to the automotive, construction and material handling divisions. Joined as a field sales man, later promoted to a sales manager and advanced rapidly to become a product development manager reporting to the GM.

  Selected Achievements:

  • Initiated strategic marketing campaigns that lead to record sales. Increased market share from 7% to 19% in 4 years.
  • Expanded the business from $1 to 6 million and developed promotional marketing strategies.
  • Negotiated and executed the company’s participation in Lebanon Motor Show & Project Lebanon.
  • Launched BT warehousing equipment, negotiated with suppliers and set pricing strategies.

  E.A. Juffali & Brothers. (Khobar – Saudi Arabia) Sept 1994 – 1995 Field Sales Man

  MICHILEN

  Responsible for the sales and marketing of passenger cars Michelin tires.

  Selected Achievements:

  • Increased the assigned territory customer base by 15% through extensive on-ground market coverage.
  • Conducted direct marketing campaigns that increased brand awareness.
  • Carried out pilot projects in coordination with key account dealers to introduce new products.

  LEADERSHIP & PROFESSIONAL DEVELOPMENT

  Performance Management & Appraisal – Meirc Training & Consulting – Khobar, KSA (2005)

  Executive Marketing Academy – Hedenlunda, Sweden (2002, 2003 & still an active member)

  Scania Train the Trainer - Sodertaljie, Sweden (1998, 1999, 2001, 2004, 2005).

  Scania Bus Training – Casablanca, Morocco (2002)

  BT warehousing product training – Mjφlby, Sweden (1999)

  Professional Sales Seminar at Pigier – Beirut, Lebanon (1997)

  Time & Territory Management - AMA - Beirut, Lebanon (1997)

  EDUCATION & SKILLS

  MBA, University of HULL, UK. (Pursuing)

  BS, Marketing. Lebanese American Universit

  y, Lebanon 1994 English & Arabic fluently spoken and written.

  Office Productivity: MS office applications, Power point presentations, Internet applications

  Subscriber of the Harvard Business Review & Leader to Leader Publication since 2003.